Numbers 1-4 follow closely to a sketch and description provided by the client. 5-14 are my attempt to remain true to the essense of the clients idea while offerring greater variety.
The client chose 3 designs they wanted to move foreward with.
Refined logos based on client feedback.
One logo was chosen for typogreaphy to be added:
Typography choices and colors based on client feedback:
Final design based on client feedback:
Style guide provided with basic design "do's and don'ts" for future designers to work with.