There are four areas of anthropology where one could specialize: linguistics, archaeology, ethnography, and physical anthropology. Using the "family tree", a common and recognizable aspect of anthropology, and ask the question where do you come from. The combination is meant to get the audience to think about the importance of anthropology.
This project is also the winner of three American Advertising Federation (AAF) - ADDY Awards. 2011- District 14, Gold: Poster, 2010- Best of Show (Student Award), and 2010- Gold: Poster.